Voted Best Answer
May 03, 2016 - 06:29 AM
1) It is growing. Although I can't point you to any specific market sizing reports. My indicators are - audits are growing, interest in the market is growing, our readers are growing, tool manufacturers are growing, partners are growing and nobody can hire enough people due to the growth.
2) There is definitely a place for boutique players. In my experience large companies inherently don't trust audit firms to do their SAM work.
3) Selling SAM to very small companies might be a bit of a tough sell, but it depends what you mean by small. Traditionally there is not huge demand for SAM (that warrants services) below 250-500 seats. But I'd love others feedback on this.