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Oct 09, 2017 - 07:07 AM
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Oct 09, 2017 - 07:07 AM
Oct 09, 2017 - 10:38 AM
Oct 10, 2017 - 01:01 AM
Oct 11, 2017 - 08:40 AM
Yes, Martin is pointing out a new 'stratification' that is happening in the SAM ecosystem; a hybrid service where the SAM practioneer will partner with a SAM technology partner in order to deliver the SAM service.
Like derive-logic, AssetLabs ( www.AssetLabs.com) also has placed focus on the 'Kirk and Spock' approach delivering SAM to the Enterprise ( sorryu, couldn't resist) and we play the part of 'Mr. Spock' in offering the 'turn-key framework' to deliver the tools, data collection and data analytics..
What's spawning this partnership between SAM practitioneer and SAM technology? It's the customer asking "What do I do now???". As a SAM technology provider, it's fair to say that the technology provoder may not appreciate the underlying issues of the customer with respect to responding to SAM issues. The customer's budget, technology plans, M&A's - and even politics - are huge factors that the SAM Practioneer knows better than the SAM tech provider. That's a 'Captain Kirk' issue that a SAM Practioneer has the ability to explore and learn.
'Mr. Spock' -meanwhile- is all about the underlying logic, the massive calculations and the data analytics,storage and 'reports'
So, if you wan't to get into the SAM Managed Service ecosystem - and you consider yourself more of a 'Kirk' value-add than a Spock; here are some things that may offer you a competitive advantage:
1) Keep your enemies close: find yourself an ex-employee of Microsoft/IBM/etc that sold volume licenses. Not only will they understand the licensing nuances, they will understand the motivation and limits of the 'other side of the table'
2) Read and understand the vendor's Product Use documents. These wordy documents are definitive explanations of how the products can and and can not be used at client site. You read these documents and you'll likley know more than the vendor rep.
3) Align Martin's suggestion of service delivery with ISO-19770-1 methodology. If you are able to record the people, tools, & issues to collect data during 'round one', you've mapped out how to repeat that process ( with less angst) for successive rounds. That leads to persistant service.
Oct 12, 2017 - 12:11 AM
Sorry Martin / person asking the question, but I 100% agree with Ian and Rory.
If you have to ask how to set up SAMaaS business, then you aren't ready to do so. If you were ready, you'd know exactly the type of service you'd like to provide, what is required at different stages during a SAM function (aka what's required to implement SAM, audit control, mature SAM processes and policies, technology implementation etc).
Agree with your comments regarding Partnering too. Important to build relationships with VARs, Tool providers and even vendors so that when you are ready to start the business you have good contacts and relationships that'll help your work and your customers.
Oct 23, 2017 - 10:29 AM
Oct 27, 2017 - 07:13 AM
Now it's my turn to disagree with the David and Rory ... ( where I then buy the first round).
So, let's say that you two have a great deal of experience in SAM and specific vendor licensing ( and we *are* saying it).
If I ( or you) where to setup a SAM 'Managed Service' directly to corporate clients, I would hire the likes of you guys .... and then an ex-vendor rep who sold Volume licenses of the vendor's product. Then a project manager who can apply 19970-1 methods.
I view SAM in the same league as financial accounting; the big guys have their inhouse accountants.... the rest of us bring in a crew from an accounting practice ( one a quarter) to work with our bookkeeper.. and put things in order. Much in the same way a Managed Service provider would work with the MD-IT/CIO to put the license position in order.
So, after I hire you and a rep from the vendor, I would hire a project manager to ensure that the tasks frome ach of the many clients are executed ( in a 19770-1 POV).
Then I would look for a brilliant SAM data management service to accelerate my crew's ability to execute and interact.
There's quite a few 'veteran' license experts out there; both ex-vendor reps and home-grown SAM managers. Collectively, they have the capacity to strike out and apply their SAM expertise as a value-add. The trick is executing project management and data management.